Stoneline
About Stoneline Digital
We build websites for people who build things
A digital agency that understands what trades and service businesses actually need — because we've done the work to find out.
What this means for you
Built for speed, search, and results
We don't use cookie-cutter templates or page builders. Every site is custom-built from scratch — here's what that gets you.
Loads in under 2 seconds
Visitors leave slow sites. Yours won't be one of them.
Built for Google rankings
Proper SEO structure so you show up when customers search.
No WordPress plugins to break
Custom code means no security holes or broken updates.
Works perfectly on every phone
Designed mobile-first, because that's where your customers are.
You own everything
No proprietary platform lock-in. Your site, your code, forever.
Analytics from day one
Know exactly how many leads your site is generating.
Proof, not promises
This is how our own site scores
We build every client site to this same standard. When we audit your website and show you a score of 35, this is what we deliver instead.
Mobile Score
94 Performance · 100 SEO · 0 Layout Shift
Desktop Score
100 Performance · 100 SEO · 0.3s Load Time
Devin Wood — Founder, Stoneline Digital
The short version
I'm Devin Wood — a full-stack engineer and designer based in the Capital District, New York. I've spent years building web applications, designing marketing systems, and solving complex technical problems for companies across multiple industries.
I started Stoneline Digital because I kept seeing the same problem: skilled tradespeople and service business owners doing incredible work, but losing jobs to competitors with better websites. Not better work — just better online presence.
That didn't sit right with me. So I built an agency specifically for trades and home service businesses. Every site we build is designed to do one thing: bring you more jobs. Not just look pretty. Not just “have a web presence.” Actually generate leads, book appointments, and grow your revenue.
I bring senior engineering skills, real design experience, and a genuine respect for the trades to every project. When you work with Stoneline, you're working directly with me — not getting handed off to a junior designer or an overseas team.
How we work
What you can expect
Honest Work
We tell you what you actually need — not what pads our invoice. If your current site just needs a tune-up, we'll say so.
Built to Perform
Every site we build is designed to generate leads and convert visitors. Good looks are table stakes — results are what matter.
No Lock-in
You own everything. Your code, your design, your domain. We earn your business every month — we don't trap you in a contract.
We Speak Your Language
No jargon, no buzzwords. We explain everything in plain English and focus on the metrics that actually matter to your business.
Let's build something solid
Book a free call and let's talk about what your business needs online.
Book a Free Call