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Stoneline DigitalStonelineDigital
Roofing contractor installing new roof on residential property

Roofing Website Design

Roofing companies that dominate online dominate their market

A new roof is a $10,000+ decision. Homeowners don't pick a roofer randomly — they research. Your website is where you win or lose that research phase.

The problem

Your roofing business is losing jobs to competitors with better websites

Storm hits your area and homeowners search for roofers — but they find your competitors first

You do quality work but your website doesn't showcase it with before/after photos

Homeowners get 3-5 estimates — and choose the roofer whose website looks most professional

You're spending on lead gen services like Angi that take a cut of every job

Your website doesn't mention insurance claims assistance — even though you offer it

$10,000+

average residential roof replacement

92%

of homeowners research roofers online before calling

5x

ROI on web presence vs. paid lead gen services

The solution

What a great website actually does for your roofing business

Win the estimate war

Homeowners get multiple estimates. Between calls, they check each roofer's website. The company with real project photos, reviews, and clear pricing information wins. The one with a bare-bones site doesn't even get a callback.

Capture storm damage leads fast

After a major storm, there's a 48-hour window where homeowners flood Google with searches. A website optimized for 'storm damage roof repair' in your specific area captures those leads before the storm chasers move in.

Show off your work with galleries

Roofing is visual. Before/after galleries with drone shots of completed projects do more selling than any paragraph of text. We build galleries that are easy for you to update as you complete new jobs.

Stop paying per-lead

Services like Angi and HomeAdvisor charge $15-$75 per lead — and you share that lead with 3 other roofers. Your own website generates exclusive leads for a fixed monthly cost. The math gets better every month.

The ROI

One roof replacement pays for 5+ years of your website

A single residential roof replacement brings in $8,000-$15,000 in revenue. Your website investment of $2,500-$10,000 is a fraction of one job. And unlike paying for leads on Angi, your website generates exclusive leads — they're calling only you.

Website Cost

One-time investment

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1-2 New Jobs

Pays for itself fast

What we build for roofing companies

A website designed to book you more jobs

Fast-loading, mobile-first design
Click-to-call buttons on every page
Service area pages for local SEO
Before/after project gallery
Online booking or quote request forms
Google Business Profile optimization
Review collection and display
Analytics and lead tracking

Ready to stop paying for shared leads and start generating your own?

Get a free personalized video audit of your website. We'll show you exactly what's costing you leads and how to fix it — in 48 hours.

Get My Free Video Audit